Artists as the record label?
Thanks to all of you who have started following my blog. It is meant to be a healthy exchange of ideas between music industry professionals. I plan to discuss the music business for how it really is, and I feel a sense of duty to share what I have learned over the last two decades. Now, on to today’s topic: Artists as the record label. What you talkin’ bout, Willis?
As most record labels struggle to pay the utility bills, the D.I.Y. movement continues to grow, and artists are taking control over their careers like never before. But, is this a good thing? Yes and no. I will always applaud effort, but running your own label is a bit more involved than most artists realize. I have never setup my own label but I know plenty of people who have, and if you really want to do it the right way, you better clear your social calendar…and you better learn the business.
The music business is a business where it takes a lot of money to make very little money. Since dance music is one of the least expensive styles of music to create, it’s become a frenzy of artist-run labels putting out music that usually does nothing to advance their careers. I encourage those of you ‘running your own show’ to stop and think about the music that you are releasing. What kind of reactions are you getting when you play it for people? Are you hiring remixers just because they fit your budget, even if they aren’t that good? You can’t just throw it out there on MySpace an iTunes, and expect your lives to change. Sure, people get lucky and maybe you will, but chances are, you won’t. I don’t think that most people have the drive and the enegery to properly learn this business. Making the music is the easy part.